Children's Clothing: A Rapidly-Growing Market

As the people who buy clothing online are almost all adults, it makes perfect sense to include adult clothing in your Print on Demand e-commerce store. But if you exclusively sell customised apparel for adults then you could be missing out on a large chunk of the market. 

The World Bank estimates that a massive 25% of the global population is under the age of 15 years old and that means you could dramatically increase your sales by including children's clothing in your online store.

According to data from Fortune Business Insights, the value of the global market for children's apparel stood at US$198.8 billion (around 2 trillion kr) in 2023, which is set to rise to US$211.57 billion (over 2.3 trillion kr) by the end of this year. The study projected that the market will continue to soar at a compound annual growth rate of more than 7%, reaching a staggering US$366.72 billion (over 4.6 trillion kr) by 2032.  

This meteoric growth is attributed to a swiftly growing focus on style and fashion for children, fuelled in part by increasing access to social media. Parents are showing more willingness to spend higher amounts on children's clothing, especially that which has been personalised. Market growth is particularly strong in urban areas. 

Another key area of market growth for children's apparel is sustainable choices, with more parents becoming aware of how their purchasing decisions affect the environment and society. This has led to a rapid increase in the demand for clothing which has been ethically and sustainably produced. 

Here at Texprint, we offer a superb selection of children's clothing, all of which is sourced from responsible manufacturers like Stanley/Stella, B&C, Gildan and AWDis. Each garment is guaranteed to be of exceptional quality and can be decorated with any design using our state-of-the-art technology and machinery.  

Sitting comfortably at the top of this eclectic range is the Mini Cultivator 2.0 from Stanley/Stella. Featuring set-in sleeves, a lined hood and kangaroo pocket, this luxurious zip-through hoodie is made from the finest ring-spun organic cotton that is certified by GOTS and meets the OEKO-TEX 100 standard.  

The Stanley/Stella Mini Cultivator 2.0 is available in a range of sizes suitable for children of any gender between the ages of 3 and 13 years old. It can be decorated in any of three different areas using embroidery or Direct to Garment printing. There are eight colours to choose from including Blue Soul, Glazed Green, French Navy and Heather Grey.

If you're thinking of adding children's clothing to your store then Texprint can help. Browse the range and learn more about our services on our website. If you have any questions then do not hesitate to get in touch. While you're here, please consider subscribing to our newsletter and following us on Facebook, Instagram and YouTube to stay in touch!